TDS: a buyer's guide
Everything you need to know about TDS — coverage footprint, equipment, installation, and how pricing actually works after the promo.
About TDS
Starting as a humble effort in the Midwest to connect local families to the larger world, today TDS is one of the fastest-growing technology companies in the U.S., delivering high-quality, high-speed internet, TV entertainment and phone services to millions of people across the nation. TDS may not offer the same extensive coverage of urban areas as other providers. Instead, it specializes in connecting countryside households the way LeRoy T. Carlson intended when he founded the company more than 50 years ago. Reaching 29 states, TDS ranks among the top 10 fastest internet providers the nation.
Why pick TDS?
Why pick TDS over the alternatives? It depends on what's serviceable at your address and what you're optimizing for. TDS runs a fiber network, which means strong speeds and reliability where the infrastructure exists. The pros and cons section on this page summarizes real customer feedback. Before you sign up, always run an availability check at your ZIP — even nationwide carriers don't reach every address.
TDS equipment & modems
TDS provides the modem and Wi-Fi equipment needed for service in most plans. Some plans include the equipment fee in the monthly price; others charge a $10-15/mo rental. You can typically buy your own compatible modem to avoid rental fees — check TDS's approved-device list. Self-installation kits are standard for non-fiber plans and ship in 3-5 business days.
Installing TDS
TDS installation depends on the plan. Cable, DSL, and fixed-wireless plans usually offer self-install kits — connect the modem yourself in 15 minutes. Fiber plans typically require a professional technician visit (2-4 hour window) for the optical network terminal install. 5G home internet is fully self-install. Same-week appointments are usually available; same-day in major metros.
TDS pricing & fees
TDS pricing follows the industry pattern: a 12-month promotional rate, then a higher regular rate. Add equipment rental ($10-15/mo) if not included, and any local franchise fees. Bundles with TV or mobile can save $20-40/mo. Watch for: hidden installation fees on professional installs, early termination penalties on contracts, and price hikes after promo period. Always confirm the final post-promo price before signing.